Streaming surpassed traditional TV platforms to set a new high in July, Nielsen reported Tuesday. Streaming accounted for 38.7% of TV consumption during the month, while broadcast TV and cable attracted 20% and 29.6% of viewers, respectively. A spike in June — which Nielsen attributes to kids’ summer vacation — highlighted a trend that saw… Continue reading Streaming Soars: Summer Sees Viewership Surge for Top Streaming Services
Tag: Viewership
Traditional TV Viewership Falls Below 50% For the First Time
Traditional TV viewership dropped below 50% for the first time in July 2023 as streaming hit an all-time high. As reported by The Hollywood Reporter, TV measurement company Nielsen revealed that broadcast networks scored just 20% of overall viewership while Cable scored 29.6%, meaning linear TV came in at 49.6% overall. Streaming didn’t overtake traditional… Continue reading Traditional TV Viewership Falls Below 50% For the First Time